Nine SMB Buyer Insights

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Not in a hurry

Purchase timelines can last 2-12 months with more significant investments expanding to years to mitigate risk and properly educate themselves.

Start online

SMB organizations rarely have the expertise in the target purchase as larger companies and therefore must leverage external resources. Google reports greater than 90% start online to survey availability, pricing, payback and reviews.

Seek decision support

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Internet of Things Fog Computing and Aggregation

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fog-logoBy 2020, Gartner’s latest estimates indicate over 20 billion deployed Internet of Things (IoT) devices. Many factors will impact reaching these numbers. Significant design and engineering advances are redefining traditional network – compute paradigms, or depending on your age, resurfacing old ones. Read how key drivers will shape the newest Internet ‘it-technology.’

IoT Units Installed Base by Category (Millions of Units)
Category 2016 2017 2018 2020 16-20 GAGR
Consumer 3,963.0 5,244.3 7,036.3 12,863.0 34.22%
Business: Cross-Industry 1,102.1 1,501.0 2,132.6 4,381.4 41.20%
Business: Vertical-Specific 1,316.6 1,635.4 2,027.7 3,171.0 24.58%
Grand Total 6,381.8 8,380.6 11,196.6 20,415.4 33.74%
Source: Gartner (January 2017)


Insatiable demand for data and remote control applications will deliver these numbers. IoT devices are designed covering three primary functions.
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Primer on NPS®

Contemplating adopting the entire system or a part of it? Lay down a solid education program covering the concepts in this primer to give the program a fighting chance.

Frederick F. Reichheld, a Boston-based author and director emeritus at Bain & Company, conducted research for two years culminating in the 2003 Harvard Business Review paper The One Number You Need to Grow Frederick F. Reichheld 12/03. “The objective was to “link[ed] survey responses with actual customer behavior — purchasing patterns and referrals — and ultimately with company growth.” The results were “clear yet counterintuitive” pointing to a certain process that predicts business performance from satisfaction.  

These insights led to the metric, Net Promoter Score®, evolving into the Net Promoter System® practice discussed in the best-selling follow-on book series The Ultimate Question… Continue reading “Primer on NPS®”

Media Mix Modeling

Neil Borden, professor of advertising at Harvard is said to have coined the term “marketing mix” first using it in his 1953 presidential address to the American Marketing Association.

Marketing sciences and big data provide us with a process known as Media Mix Modeling. These econometric based models intake and process large streams of data across time periods, called time series, then create patterns suitable for analysis. These models have many uses from explaining weather patterns to predicting the stock market. Like a set of mechanics tools, there are many econometric models optimized for specific applications. For marketing, the key application is evaluating previous spends and testing future plans with high levels of certainty.

The Problem

Driving thousands of inbound calls per day or a dozen diners to a restaurant, marketing Continue reading “Media Mix Modeling”

Samsung Electronic Releases Cause of Galaxy Note7 Incidents

Nice infographic explaining the situation attached.

Cocktail party dazzle – want some basic battery knowledge?

Unlike flashlight batteries, lithium-ion (Li-ion) batteries use “pressurized” “flammable” electrolyte chemistry. Exceeding any of the below ratings can create “sub-optimum combustion” ugliness.

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Secure Public Internet Access

The digital economy continues to drive everywhere demand for WiFi access. Users demand convenience features that automatically connect them to these networks using stored passwords. Among these requirements lurks serious personal security threats. Basic awareness of the hazards and vigilance are all required to avoid entanglements.

The first 360 words identify personal threats and how to vanquish them. An additional 750-word investment covers the Internet security landscape unlocking the jargon.

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The Essentials

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